Situation
Joined xWise as one of the company's earliest engineers. The platform needed to go from early stage to production scale, with reliable ad serving, engagement mechanisms, and real time event delivery for affiliate driven activity.
What I did
- Improved ad serving capacity from 3,000 to 15,000 requests per second without stability issues
- Built A/B testing capabilities for end users and decision mechanisms to improve engagement and merchant outcomes
- Designed real time outbound event delivery for affiliate driven user activity at a time when webhook style integration patterns were still uncommon across product teams
- Established core backend architecture patterns at an early stage of the company
Result
Ad serving capacity scaled 5x to 15,000 RPS. A/B testing and engagement tooling shipped to production. Real time event delivery enabled affiliate integrations that were uncommon in the product at the time.
